Skip to content
ReplyCorp

A PRACTICAL GUIDE · X & INSTAGRAM

See the influencer sales that links and codes miss.

A customer can like a creator’s post and buy later without ever clicking its link or using a code. ReplyCorp connects those purchases to earlier engagement, helping you see more of the sales your influencer content drives.

ReplyCorp uses engagement-based attribution to match connected customer accounts, recorded engagement, and reported purchases. Follow one customer to see how.

ONE POST. A LATER PURCHASE.Illustration
Illustrative sunglasses post

The @yourbrand drop is live.

@customer_Maya

Liked this post.

A later $80 purchase

No creator link or code used.

FOLLOW ONE CUSTOMER

How does a post connect to a purchase?

@nova.kim
Creator’s post about Your Brand

The @yourbrand drop is live.

01 / 03

Maya likes a creator’s post.

A normal like starts the connection. ReplyCorp records her engagement.

Scroll to follow Maya

TRY IT WITH SAMPLE DATA

Which posts did a buyer
engage with?

See how a customer reached your brand. Open a customer’s journey to see their engagement, the original post, and the conversions that followed.

Select a customer. Read the journey in order: post engagement, signup, then purchase. A comment appears below the post when available.

Conversion IntelligenceYour Brand
Oct 11, 2026 – Nov 9, 2026 All Posts · All customer groups
People600People who signed up or bought
Signups600Signups linked to tracked posts
Purchases264Purchases linked to tracked posts
Revenue$38,330Purchase revenue linked to tracked posts

Top Customers

Ranked by spending linked to posts. Select a customer to see what they did before buying.

PersonPurchasesRevenue
Instagram · Connected
1$883
Instagram · Connected
2$677
Instagram · Connected
2$657
X · Connected
1$651
X · Connected
1$648

Customer Journey

@customer_Maya · Instagram connected · UTC

  1. Liked an Instagram PostNov 8, 12:10 AMSample social post mediaYour weekend packing list: a good book, something to swim in, and sunglasses. Where are you heading?
  2. SignupNov 8, 12:20 AM
  3. Purchase · $883Nov 8, 3:10 PM

SEE THE WHOLE JOURNEY

Several posts can help
bring one customer.

A customer may engage with an influencer’s post and your brand’s own post before buying. See how both helped bring them to the purchase.

Influencer post
@nova.kim
Influencer wearing the brand’s sunglasses

The @yourbrand drop is live. These are coming everywhere with me this summer.

Maya liked this post
Brand post
@yourbrand
Your Brand’s sunglasses post

Meet your next everyday pair. Our new sunglasses collection is here.

Maya commented on this post
MayaMaya’s checkout
Connect social
Buy · $80

WHAT YOUR BRAND NEEDS TO CONNECT

What does your brand
need to connect?

Your posts do not need special links or codes. Your brand does need a way to recognize customers’ social accounts and report the outcomes you want to measure.

An X or Instagram account

Connect your brand so ReplyCorp can track supported engagement on X and Instagram posts from your brand and people posting about it.

Customer social accounts

Use the social connect widget or an existing integration at signup, checkout, or another suitable moment. Keep that account connected to the customer you report.

Your conversion events

Send purchases, signups, deposits, or other outcomes through the API. Include revenue when relevant so you can measure value as well as volume.

Read the integration documentation ↗

F.A.Q.

Questions about tracking
sales without links.

Can you track influencer sales without a link or promo code?

Yes. Engagement-based attribution can connect a purchase to a creator’s post when the customer has connected their social account, their engagement with that post was recorded, and your brand reports the purchase. ReplyCorp uses these records to make the match.

What does my brand need to track these purchases?

Track supported posts on X or Instagram, collect customers’ social accounts, and report purchases through your ReplyCorp integration. ReplyCorp matches recorded engagement to the connected account and reported purchase. You can collect the account at signup, checkout, or another suitable point.

Does a customer need to click the post?

No. A recorded engagement, such as a like or comment, can establish the connection. The customer still needs to connect their social account with your brand so ReplyCorp can match their conversion.

Can I use this alongside tracking links and codes?

Yes. Keep using your links and codes. ReplyCorp adds qualifying purchases connected to recorded post engagement, including those without a tracked click or code. Compare matching purchases across the reports rather than adding their totals together.

What if a buyer engaged with several posts?

ReplyCorp shows the posts they engaged with along their journey, so you can see how different creators and your own content worked together.

How far back does ReplyCorp look for post engagement?

Your brand can configure attribution windows, including a different window for each conversion type. That window determines how far back ReplyCorp looks for eligible engagement before a conversion.

Does this require ReplyCorp Rewards?

No. Conversion Intelligence provides the analytics. Rewards is optional and can be added later if you want to reward people for the conversions their posts drive.

PUT THE METHOD TO WORK

See which creator posts
bring you customers.

Start with Conversion Intelligence. No rewards program needed.

Get started Explore influencer attribution

Book a Call

Get answers, explore your use case, or learn more about ReplyCorp.

Find a time to chat